Untangling the Web is a training program for small business owners and entrepreneurs who want to have a basic understanding of the components and functionality of a contemporary business website. If you get the feeling that you're over your head every time you think about building your website, Untangling the Web is for you. This training program is designed to help you make better decisions so you're confident and prepared when it comes time to build your website. It will help clear away some of the confusion, uncertainty, and overwhelm that you experience when you try to weed through the endless volumes of information on content management systems (what are they anyway?), email marketing solutions and payment gateways that are available to you.
You KNOW that you need a website for your business...
If you want your website to be more than an online brochure, the infrastructure doesn't need to be complex. Even a simple website can build and maintain your marketing contact lists, create online communities, handle your newsletter or blog and enable you to generate revenue by selling your products and services while you sleep.
...but the details make your head spin.
Maybe you have a website, but you feel that it's just not working for you the way it could be. You think it's time to update it, but you're not sure what to do, or how to do it. Or, maybe you need a brand new website, but don't understand all of the options available to you. Perhaps you've even taken a crack at building your own website but got discouraged and frustrated with trying to get it to work the way you want it to. Either way, you feel overwhelmed with all of the details. You've tried to do some research, but there's so much information out there that wow, trying to absorb it all is extremely time consuming. The barrage of information becomes so confusing and you get so frustrated that you procrastinate with moving forward.
You need to get past all of the technical mumbo-jumbo
The concepts that are taught in this training program will enable you to make more educated decisions when having to plan your business website. By making more educated decisions, you'll experience less dread and overwhelm as you move through the process. It will help you understand your options better and make more sense of which ones can best serve your business needs and marketing plan. You'll feel less confused and frustrated, which will help you use your time and budget more effectively. Armed with this information, you'll feel more confident about moving forward with your website development.
Untangling the Web is for you if you:
- Have become frustrated trying to understand the technical details of website development
- Need a website but don't understand how to make that happen
- Need to understand current trends in website development and how they can be effective for your business
- Have a website that needs to be updated but are uncertain how to improve it or which technologies will serve you best
- Are confused about how to choose an Internet Service Provider (the server where your website lives)
- Aren't aware of the best way to purchase your domain name so it isn't held hostage
- Want a better understanding of what content management systems (CMS) are and why they are more cost effective than 'old-school' technology
- Are curious about email marketing and if it can really help your business
- Want to take payments on your website, but are unsure of your options and the bottom line costs associated with them
During this program you will:
- Learn the best strategy for choosing and purchasing your domain name (website address)
- Understand the importance of choosing the best internet service provider for your websites unique needs so you don't get stuck moving it at an inappropriate time
- Why it's important to purchase your domain name and internet service provider separately
- Identify the best type of website to support your company's marketing strategy
- Learn a basic (but effective and easy to implement) internet marketing funnel
- Understand why content management systems can be more cost effective and time efficient
- Learn the basics of email marketing, and how to grow into it
- Understand how to take payments on your website via Paypal or a shopping cart, and what merchant accounts and payment gateways are
After completing this program you'll feel more educated about:
- Selecting an Internet Service Provider
- Choosing the correct domain name and purchasing it
- Which content management system is appropriate for your business
- How to create a basic internet sales funnel
- The basics of email marketing and how to choose a service
- Accepting payments on your website
Schedule
Dates:
The first four Wednesdays, February 1, 8, 15, 22
Time:
12:00pm Pacific / 3:00pm Eastern. Classes are 90 minutes.
Location:
The program is attended via telephone conference line from the comfort of your own home or office.
Curriculum
Module 1: Pre-Development Basics
- How to determine the best Internet Service Providers
- How to choose an effective domain name (and what not to choose!) and how to register it
- How to plan your website based on your company's marketing needs
Module 2: Content Management Systems
- What a content management system is, and what the benefits are
- The difference between Proprietary (fee-based) and Open Source (free) software
- Comparison of the most popular content management systems
Module 3: Email Marketing & Newsletters
- The importance of "list" building
- Email marketing service solutions available (Constant Contact, Mail Chimp, Aweber, etc.)
- The importance of owning your own marketing lists it doesn't get hacked or disappear
Module 4: Taking Website Payments
- What Merchant Accounts and Payment Gateways are and when you need them
- Explaining the details of Paypal and Google Checkout
- Shopping Cart options and when you do and don't need one
- How to choose the right payment solution for your business
Cost
The cost of this program is $197 $147!
This is a limited time offer, and it's the only time you'll see this price.
Seats are limited!
How it Works
Using an advanced telephone conferencing system, you will dial in to the conference line from the privacy of your home or office with a unique PIN number. You will be able to "raise your hand" to participate with the press of a button on your keypad. You can feel free to ask a question, respond to a prompt or just sit back and listen.
These calls will be recorded. By registering for this course you understand that these calls will be recorded by SMART Website Development. By participating in each call the caller agrees to and gives permission to SMART Website Development, its affiliates, employees, agents and contractors, to record the call and use the recordings in any manner whatsoever. The caller agrees that selected recordings or portions of recordings that they will participate in may be made available for promotional or commercial distribution and that this is acceptable to the caller. The caller understands that their name will not be used in print without their permission, but that, of course, their voice and perhaps their name will be heard by those listening to the recording or any media-based recording. Said permission shall also include the unlimited and exclusive rights for SMART Website Development to own, exhibit, and utilize any and all such recordings in perpetuity. By registering for this call you will also be added the SMART Website Development mailing list so you can receive news, updates and exclusive offers. SMART Website Development will not share or sell your email address to anyone. You may discontinue at any time.
